My encounter with our Behaviour Change approach in Nepal

The sultry heat, with temperatures as high as 31C, welcomes you to Parsa. The district is about 30 minutes by flight from Kathmandu. Here we use our behaviour change approach to look at the three factors that interact to create a behaviour. These are capability to carry out the behaviour, opportunity to practise the behaviour and what motivates one to practise it.

Our behaviour change approach considers capability, opportunity and motivation

Our first stop is a women’s group working on issues around child marriage in Pokhariya, Makwanpur.

On our way, colleagues from the Divya Youth Club, the ActionAid Nepal partner working with the women, joins us. At the venue, we find the women’s group patiently seated waiting for us. After the pleasantries, which include having a thick red ochre plastered on my forehead, we sit down with the women. I can barely wait for the discussions to start, to save me from the struggle of introducing myself in Nepali.

We discuss the problem of child marriage at large – the causes, effects and dowry culture that reinforces it. Mostly, discussions focus on the financial implications of the dowry system. In particular, they talk about the pressure on even the poorest families to give a dowry. Given that we work with the most marginalised in the community, it is understandable that finance tops the cause list.

I begin to feel light headed as the heat overwhelms me. And I can’t help but pray silently that I don’t faint. Also I notice that I am the only one sweating profusely, as my body try to adjust to the high humidity. Someone hands me a paper towel to stop me from drowning in my own sweat.

Despite this, I still gather from the discussions how the dowry system reinforces the practice of child marriage in Nepal. Given it’s an old age practice, to realise any tangible results we’ll have to break it down piece by piece. Starting with working with the boys’ and girls’ parents.

We resolve to begin by changing the behaviours of those involved in the initial stage of the child marriage process. That is the girls’ parents who often set out to seek suitors, the boys’ parents, then the boys and girls.

We work with many in society as part of our behaviour change approach

Before the day ends, it is time to meet the girls’ and the boys’ group. Our behaviour change approach requires us to constantly engage the community in conversation. We need to gain a deeper understanding of the drivers and influencers of the actions we target to change.

They share with us that they’ve been at the forefront of challenging child marriage. They share that loading household chores on girls is a big driver of the practice. This means less time to focus on school and they end up dropping out due to poor performance in class. Parents are afraid that the girls will elope with the boys and run away from home. This drives the parents to seek suitors for them before that occurs.

All is not lost though. As I take a stock of the day, it seems to end with a promise. A promise of a better future for Nepali girls. There’s already one example we can see. One of the social mobilisers working in the project is a lady defying the odds. She avoided marrying young and is pursuing her education – she is currently doing her Masters. We can only hope that she becomes a role model and inspires a generation of other young ladies and parents.

The next day, we are on the road. For an environmental enthusiast, the green canopies and rivers flowing along the road to Makwanpur are a breath-taking sight! The road looks narrow as it’s shared by pedestrians, motorcyclists, lorries and passenger vehicles with no clear-cut boundaries between users. Two hours and 30 minutes later, we are in Makwanpur.

Increased economic security for women through our behaviour change approach

Here we meet another group of women we are working with to improve their economic security. We drive slightly out of town to meet the women, passing through a cement factory. It appears to be derelict land, yet that’s not the case. Someone tells me it’s one of the two largest cement factories in the area.

As is often the case, we find a few women already seated, waiting for us. Someone tells me it’s a festival day and the women must travel back to their homes to celebrate. The focus for this women’s group is income generation through farming.

They share that previously they were content with the little they produced in their farms for themselves. They never ventured into using farming to earn extra income. However, the work with ActionAid has seen things change. The women now go the extra mile to produce more and sell. Before they didn’t know that they could earn money from farming, now they do.

This has led to less domestic violence cases. The women now share the household responsibilities with their husbands, relieving the pressure on men to be the only providers. This has in turn led to the men forming their own group of 13 members.

Our behaviour change approach involves addressing men’s behaviours

Next, we walk for a few minutes, just a stone’s throw away, and find a group of men. Most are under 20, dotted with a few middle-aged men and just a tiny number I would consider elderly. I can see from their beaming faces that they clearly appreciate the impact the programme has had on their lives.

They formed their own group to actively engage in economic activities, because they wanted to benefit the same way the women’s group have. To realise these benefits, and sustain the change, they have set rules and regulations to guide the group. For example, they impose a fine on members who engage in domestic violence. Further, they counsel members engaged in alcoholism and gambling and save on a monthly basis.

This example shows how our behaviour change approach in practice helps to improve women’s rights. Read about the behaviour change approach we use in our Women’s Rights Programme here.

Photo caption: Erick Onduru, Program Learning Coordinator, with Nisha Karki, Women’s Rights Coodinator and Behaviour Change Champion, pictured in Nepal. Photo by ActionAid.

Protesters holding End Fossil Fuels banner at a climate demonstration, advocating for renewable energy solutions.

Protestors at COP 28 in Dubai. Photo: Konrad Skotnicki.

Climate protest with diverse crowd holding signs about environmental action in a city square.

Belfast Climate Change March, 2019. Photo: Trócaire.

The Profit Driving the Crisis

Despite their overwhelming contribution to global emissions, fossil fuel companies continue to attract significant financial backing—driven by their enduring profitability. This is starkly illustrated by the case of ExxonMobil, the top fossil fuel investment held by asset managers based in Ireland. In 2023, ExxonMobil reported €33.63 billion ($36 billion) in profit. That is almost twice the GDP of Botswana (€18.1 billion) and nearly three times Namibia’s GDP (€11.5 billion).

Ireland plays a hugely disproportionate role in facilitating investments into fossil fuel companies like ExxonMobil. In 2023, the investments made into fossil fuel companies by investment managers based in Ireland generated an estimated 72.5 million tons of CO2e. This is more than the CO2e emissions for the entire country of Ireland—and more than ten times that generated by Sierra Leone.

The Global Human Impact

The climate crisis is here, now, and it is causing disproportionate harm in the Global South. In Bangladesh, rising sea levels and increasingly severe cyclones are displacing coastal communities, with projections indicating that 17% of the entire country could be underwater by 2050. The legally binding Paris Agreement on climate change explicitly acknowledges the importance of tackling private finance. Its three overarching goals are: keeping below 1.5C of warming; increasing adaptation and making finance flows consistent with low emissions and resilience.

This gives a clear mandate for action:  both tax reform and corporate regulation are needed to tackle financial flows, and both nationally in Ireland and at EU level, ‘polluter pays’ taxes are lacking and regulation of the financial sector remains weak and fragmented. While EU regulation exists, it is designed more to nudge investors toward more sustainable investment practices by increasing transparency and reporting levels than to enforce strict standards. And it is moving in the wrong direction: the recently passed EU Corporate Sustainability Due Diligence Directive excluded investments; and now the EU Commission’s Omnibus legislative proposal threatens to undo the limited gains made on climate plans, as well as blocking future attempts for stronger action at national level.

The Risk of Inaction

Fossil fuel investment is too profitable to remain weakly regulated. If Ireland continues with its current strategy of encouraging FDI at all costs, and relying on weak EU regulation, we are headed for catastrophe. The Inter-governmental Panel on Climate Change has repeatedly warned that every fraction of a degree beyond 1.5°C brings irreversible consequences: collapsed ice sheets, vanishing coral reefs, and extreme weather events that will make vast regions of the planet uninhabitable. And yet, companies are developing oil and gas fields that could push global warming beyond 2°C.

Our research found that 91% of the investments made into fossil fuel companies by investment managers based in Ireland were to companies that have plans for fossil fuel expansion like these. Ireland cannot afford inaction on this issue.

About This Research

The figures in this report regarding investment from Ireland are based on new research commissioned by ActionAid Ireland and Trócaire. In the paper, we uncover the scale of fossil fuel investment through Ireland, who the investors are, and in which fossil fuel companies they are investing.  We analyse the current regulatory framework and explain why it is inadequate—and moving in the wrong direction. And we make specific recommendations for change, which are summarised below.

Summary of Recommendations

Regulate the private financial sector
Ireland must end its outsized role as an enabler of destructive fossil fuel investment. Ireland should introduce a strong gender-responsive national human rights and environmental due diligence framework which includes the regulation of investors with respect to human rights and the environment and climate. The transposition of the EU Corporate Sustainability Due Diligence Directive could achieve this if downstream activities are included and the Omnibus proposal is rejected. Ireland should prohibit investments in fossil fuel expansion and require investors to implement climate transition plans consistent with a 1.5°C climate limit.

Endorse the Fossil Fuel Non-Proliferation Treaty
Ireland should endorse developing a Fossil Fuel Non-Proliferation Treaty to curb fossil fuel expansion and commit to a fair and funded phase out of fossil fuels.

Support tax justice
Ireland should support bold and fair new global tax rules through the UN Framework Convention on Tax, should adopt all OECD BEPS measures, and should conduct an updated and comprehensive spillover analysis of its tax policy. Ireland should take coordinated action globally, at the EU level and domestically to introduce a range of new taxes to mobilise finance needed for climate justice, based on ‘polluter pays’ and social equity principles such as wealth taxes for the highest earners, climate damages tax on investors, fossil fuel production taxes and levies on aviation and shipping.

Finance a just transition
Ireland must also meet its fair share climate finance obligations under Article 9.1 of the Paris Agreement, and pay our ecological debt to the Global South. Ireland should support conditionality-free debt cancellation for countries on the front lines of the climate crisis, commit to a new UN Framework Convention on Sovereign Debt, moving debt negotiations from the IMF to the UN, and to a debt workout mechanism that is fully representative and fair.

Further reading